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Advertisers

Advertiser Policy

Baseline standards for offers, conversion decisions, partner instructions and settlement data.

Clear terms, consistent review

Accurate offer terms

Advertisers must provide accurate payout, conversion, geography, traffic-source, creative and restriction information and keep material changes current.

Claims and landing pages

Advertisers are responsible for the legality and accuracy of their products, services, landing pages and required disclosures. Partners must not be instructed to make deceptive or unsupported claims.

Conversion validation

Approvals, rejections and reversals should use documented campaign criteria and available evidence. Disputed decisions may be reviewed through TrustNeo's dispute workflow.

Funding and settlement

Advertisers are responsible for agreed invoices, funding obligations, approved commissions and applicable fees under their commercial agreement.

Data and privacy

Only data reasonably needed for attribution, validation, support or lawful business operations should be transmitted. Advertisers remain responsible for notices, consent and other legal requirements that apply to their collection and use of personal data.